The Food State concept is a breakthrough in nutrition.  These are the main reasons why:

1)         The vitamins, minerals and trace elements we normally consume come to us as part of the food we eat.  This is the best way for us to obtain our vitamins, minerals and trace element requirements.

2)         In the food, the vitamins, minerals and trace elements are naturally bonded to many different and complex food components.

3)         In the usual tablet form, vitamins, minerals and trace elements are in the Isolated Chemical Form, and are not found attached to the many different and complex food components.

4 “Food State” vitamins, minerals and trace elements are naturally complexed to food components, which is similar to the form the body can recognise.

5)         Food technology and manufacturing processes alter or even destroy the natural and delicate balance of essential nutrients.  Similarly, the food growing conditions are often far from ideal in terms of nutrients in the growing soil.  These facts highlight the growing importance of dietary supplementation.“Food State” vitamin, mineral and trace element supplements offer a safer, more bioavailable and effective form.

6)         The increased effectiveness of the “Food State” products results in:

            a)         More effective distribution within the body.

            b)         A general “non-targeting” effect, allowing the body to use nutrients                     where required in a similar way to food.

            c)         Less risk of gastric/gut irritation.

            d)         Already accompanied by associated nutrients that the body needs for                proper utilisation (i.e. no need to be taken with food like other                             supplements).

7) “Food State” vitamin and mineral supplements are used and recommended by leading medical practitioners as the product they believe out performs other products.

8)         The on-going research programme is probably unrivalled in the UK for a Food Supplement supplier.  A large number of independent studies into the “Food State” range, many peer reviewed by renowned journals, cover the following topics:

·    Bioavailability

Absorption

Retention

Utilisation

Toxicity

Comparative

9) “Food State” products provide prolonged active presence in the body (better than delayed action products).

10)       When their superior effectiveness is taken into consideration, “Food State” products are no more expensive per effective dose than other products.